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Frequently
Asked Questions
Q.1. What is a Search Engine?
A.1. Search engine is an online database of websites that
allows Internet users to search by "Keywords" for information
contained in websites listed in the database. Keywords are
words that Internet searches are likely to use when looking
for information on a specific topic.
Q.2. Whatis a Directory?
A.2. Directory is a search tool much like a search engine
but with little variation. Directories tend to employ human
editors to review and rank websites submitted to their database.
Yahoo! is the most well known example of a directory.
Q.3. What is a "Spider"?
A.3. "Spider" is an electronic robot that travels the web
examining websites in order to add them to a search engine
database and rank them according to the specific ranking criteria
for that search engine. Most search engines use spiders for
quick and efficient canvass of the web for information.
Q.4. What is a pay per click search engine?
A.4. Pay per click search engine allows you to open a prepaid
account with details of your site's URL, title and description.
You need to bid on relevant keywords. A site selling widgets
would bid on keywords such as, "fruits," "apple fruits" etc.
When a browser searches for "fruits" the details of your site
appears in the form of a search result with the URL, title
and description you entered. If he clicks on your listing,
your account is debited with the amount you have bid on that
keyword.
Q.5. What are meta tags?
A.5. Meta tags are HTML codes that are inserted in the header
on a web page, after the title tag. They acquire diversified
forms with multi-purposes. In the context of search engine
optimization when people refer to meta tags it is the meta
description tag and the meta keywords tag. The meta description
tag and the meta keywords tag were proposed so that webmasters
would have a consistent method for providing meta document
data to user agents, such as search engines.
Q.6. What's a "meta" search engine?
A.6. A meta search engine is a search tool that doesn't create
its own database instead searches those of other engines.
"Metacrawler", for instance, searches the databases of each
of the following engines: Google, Yahoo etc. Using multiple
databases will generate more comprehensive search results,
but slower to obtain.
Q.7. What are SERPs?
A.7. SERPs is an acronym for Search Engine Results Pages and
are the search results your search at a search engine.
Q.8. What is a "reciprocal link"?
A.8. Link from your site to another site and vice versa is
called reciprocal link.
Q.9. What are "inbound links" and how important
are they?
A.9. Inbound links are the links to your website from an external
website. For example, links in any website to Google.com are
considered to be inbound links to Google. Search engines concentrate
more on inbound links. Inbound links represents the degree
of reputation of a website i.e. maximum inbound links to a
website means higher recognition.
Q.10. What is link popularity?
A.10. Link popularity is a measure of how many other sites
contain a hyper link to your site. Some search engines, most
notably Google, use link popularity as one of their most important
criteria in determining page rank. A further component of
link popularity is the quality of sites linking to yours.
A link to your site from Yahoo! web site will be regarded
as more important than a link from your friend's Wedding web
site that's hosted on a free server.
Q.11. What is "PageRank (PR)"?
A.11. PageRank is actually a trademarked term. The trademark
belongs to Google Inc. and refers to the "rank" of a website
as determined by Google's ranking system. Page Rank is a grade
given to a webpage determining the importance in Google's
sense. If you have a high rank website, your chances are higher
to hold the top position as high page rank boost your search
result. Page rank is calculated by the inbound link the page
is getting.
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